Every aspect of the product lifecycle has to be known as to enable better business decisions on a local or regional basis. In FMCG industry it is important to constantly adapt to consumer trends to understand what they really want or to influence the way consumers shop and their attitudes towards certain products. Hence, this sector needs to constantly evolve and provide innovation to meet the consumers demanding needs.

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Every aspect of the product lifecycle has to be known as to enable better business decisions on a local or regional basis. In FMCG industry it is important to constantly adapt to consumer trends to understand what they really want or to influence the way consumers shop and their attitudes towards certain products. Hence, this sector needs to constantly evolve and provide innovation to meet the consumers demanding needs.

CURS has the necessary expertise in both qualitative and quantitative approaches to provide you with actionable plan for growth.

For FMCG industry we offer:

  • Product concept testing to provide you answers for questions such as:
    • Does my product meet customer expectations?
    • How to modify a product so that it better addresses customer expectations?
    • How do customers rate my product compared to competitor products?

 

  • Brand research that can give you actionable insights for questions like:
    • How do customers perceive my brand?
    • What are my brand’s strengths and weaknesses compared to competitor brands?
    • What elements of my brand’s image affect sales value?

 

  • Usage & Attitude studies

 

  • Price testing to understand:
    • What is the highest price at which my product would sell at the desired level?
    • What set of parameters would make the assumed price acceptable to customers?
    • What level of demand will my product generate if I wanted to market it as a premium or budget product?

 

  • Market analysis which provides you insights regarding:
  • The size of the market;
  • The major players on the market;
  • The market entry strategy you need to adopt.