Exploratory researches among the target consumer audience that helps in developing the research tools or to explain some findings from a quantitative research.
Usually conducted with 8-10 participants, focus –groups discussions are around 2 hours in length and represent the best solution for testing a concept of any kind, from product concept to campaign concept.
Exploratory researches among the target consumer audience that helps in developing the research tools or to explain some findings from a quantitative research.
Usually conducted with 8-10 participants, focus –groups discussions are around 2 hours in length and represent the best solution for testing a concept of any king, from product concept to campaign concept.
CURS has well trained professionals with more than 5 years of experience in conducting focus-groups discussions and the necessary infrastructure (i.e., audio and video equipment) to conduct such qualitative researches.
