Besides rating points, reach and share indicators, there are many other aspects worth investigating with regard to a TV programming. Is the host of a TV programming, the guests, the topics or the format that keep or not the audience engaged throughout the TV programming? What can be done better? How can be improved a TV programming? These are essential questions that any TV channel marketing department has to be asking.
Besides rating points, reach and share indicators, there are many other aspects worth investigating with regard to a TV programming. Is the host of a TV programming, the guests, the topics or the format that keep or not the audience engaged throughout the TV programming? What can be done better? How can be improved a TV programming? These are essential questions that any TV channel marketing department has to be asking.
CURS has been conducting such research for major TV channels in Romania such as Antena 1, Pro TV, National Television Station (TVR).
Moreover, TV channels play a major role in socialization and information. TV programming might have an important role in children’s education. Hence, CURS conducted several researches for the National Audiovisual Council of Romania
http://www.cna.ro/Sondaj-CURS-2004.html;
http://www.cna.ro/Cercetare-privind-analiza.html;
http://www.cna.ro/IMG/pdf/vol1_RaportCNA_20_iunie_2006.pdf
and domestic NGOs regarding the influence of the TV programming on children’s behaviour.
