An ad has to be persuasive, to send the message the customer expects, to be effective and increase your sales. Before going public any ad needs to be tested among their target audience in order to:

  • Measure an overall assessment;
  • Understanding its strengths and weaknesses;
  • Fine-tailoring its message;
  • Evaluate the suitability of the ad with the product/service and the brand;
  • Identify its power on purchase intention of the product / service;

Identify the aspects that need to be improved, if any.

  • Exit poll for the Romanian Presidential elections, firs round

    CURS has run an exit poll for the Romanian persidential election, first round. Results are as follows: Mircea Diaconu (One Man Alliance) – 8.2pct Theodor Paleologu (PMP) – 5.2pct Kelemen Hunor (Hungarian Democratic Union of Romania) – 4.6pct Ramona-Ioana Bruynseels (Humanist Power Party) – 2.0pct Alexandru Cumpanasu (independent) – 1.2pct Viorel Catarama (Liberal Right) –