An ad has to be persuasive, to send the message the customer expects, to be effective and increase your sales. Before going public any ad needs to be tested among their target audience in order to:
- Measure an overall assessment;
- Understanding its strengths and weaknesses;
- Fine-tailoring its message;
- Evaluate the suitability of the ad with the product/service and the brand;
- Identify its power on purchase intention of the product / service;
Identify the aspects that need to be improved, if any.